Kinsey Builders approached me for a rebrand, they wanted something that showed they weren't like any other builders firm. The main thing the client wanted to do was stand out, so I decided to go for a retro, geometric approach. When it came to picking colours, the first colour I showed my client was pink as it is the last colour builders firm often opt for. My client instantly understood my approach and decided on the pink, which is when I find enjoyment within the brands I create; I like to go out the box and do something different rather than the expected.